Full picture of the market
What happens in the Bulgarian market? Market Compass paints a full picture of the various lifestyles of Bulgarian consumers, which directly influence their purchase behaviour and habits.
Drivers of the Behaviour
What drives Bulgarian consumers? The analysis of the fundamental drivers, which are at the basis of various lifestyles and, as a consequence, of various types of consumption.
Fundamental Consumer Groups
What types of consumers are there in the Bulgarian market? What differentiates them from each other?